"The Core Is Always Going To Be Magazines And Print And I Think That's As Far As The Eye Can See,"
What probably keeps me up at night is the dynamic relevance of printed magazines and what they mean to the consumer and making sure that a generation of advertising and media professionals appreciates the value of the medium." "I think about magazines and magazine media all the time." "More Print Products are coming from Hearst in the coming years." Michael Clinton PMA pilot, an accomplished photographer, a philanthropist who started his own charity, Circle of Generosity...  Read more...

Print Media Isn't Dead, and Neither Is Print Advertising
Are newspapers a dying medium? Is print completely dead? Should businesses spend their budgets on advertising in printed newspapers or magazines? Well, the answer to all these questions is simply, this - print is NOT dead. It may surprise many consumers, businesses, and media personnel, but print still matters, especially when creating a marketing campaign strategy. Why? Because according to print and digital advertising statistics, printed advertisements in newspapers and magazines drive a strong brand recall. And for marketers driving brand recall...  Read more...

Is print advertising still on track?
There's a growing trend with marketers shifting some or most of their print budgets to digital. The first and foremost reason is the significant difference in cost as online display advertising has extremely low CPM's in comparison to print. Another strategic advantage of online display advertising over print is the flexibility it allows marketers. A campaign can be launched within a few days for any length of time and a limited number of impressions can be purchased which allows for a small budget test. And lastly, online display advertising has advanced tracking capabilities through embedded URL codes, which provides accurate lead and conversion metrics for a campaign. But does online display advertising drive sales? One of the most repeated lines in marketing....  Read more...